Helping dad help his pumpkin

Ding, the worlds leading mobile top-up provider asked us to create a social ad targeting Jamaican fathers living and working in America. These men moved to America to support their families back home. Sending mobile top-up to loved ones is a great way to help, it gives them access to the internet, credit for emergencies and keeps families connected. But nothing drives this home, like Dad and his little pumpkin having a lovely moment over skype :)

We used facebook targeting and emotion to create a real impact