Welfare Cheats cheat us all
People who cheat the Welfare literally cheat us all. But for some reason, it's seen as a victimless crime. Socially acceptable and widely abused. Our campaign aimed to raise the debate and start a conversation about welfare fraud.
Fully integrated campaign across OOH, Press, Digital, Social, Radio and PR.
Reports of welfare cheats doubled in the first week, social media went into meltdown and all main publications and news outlets spread the word. The campaign was a huge success and got people debating the rights and wrongs of cheating the welfare.
